Accessibility and easy of use are paramount to the success of the British Potato Council's website which communicates directly with the public. Educating and friendly, the site provides a wealth of information from the potato experts.
Allies worked with GPMD on a Search Engine Optimisation strategy which we implemented through the design and content of the site. Within just 5 months of launching the new site, we'd more than doubled the number of visitors through Google every month.
