The Potato Council needed a marque that promotes potatoes to the British public, primarily to mothers.

We created a feel-good icon that entwines potatoes with the values of sharing meals, family and love. Neatly conveying the message that potatoes are full of goodness.

The Love Potatoes branding launched for Summer 2008 and can be seen on items ranging from potato farmer’s literature and Potato Council publicity to supermarket packaging.