To create a versitile in-house packaging solution and in store graphics using the client’s existing branding. The design needs to both celebrate their home-made recipes for their community-centric stores in market towns, as well as acknowledging future growth into nationwide supermarkets. With the visions of providing for a community - no matter what the size, Allies focused on building trust through visual emotional familiarity. Design was streamlined, allowing the expertise of the local suppliers and producers, as well as the purity of the ingredients, to shine through. Ownable illustrations gave the packaging invaluable originality and a clear visual voice in a saturated market. Bespoke templates were developed, allowing the client to package their home made recipes and products in house, ensuring the freshest produce on their shelves. Their message is supported through instore design and graphics; offering inspiring recipe ideas, local supplier information and insider knowledge that remain respectful to their customer’s understanding. Opening in December, The Hungry Guest has been an acknowledged success and extremely well received by their customers and the food world. Internally, the flexible labelling system is ensuring a continually expanding and celebrated own-label range for their expanding business.

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