The identity we created for The Ginger Pig farmers and butchers evokes their traditional, artisan skills and values.

Lettering artist Alison Carmicheal fine-tuned our drawings with elegant, full-bodied strokes that reflect the measured, devoted care that goes into raising each of their animals.

The traditional values of the Ginger Pig are represented externally with locally handpainted shop blinds and windows embellished with classic gold lettering.

The materials and the graphics we chose for the Yorkshire and London stores; screen-printed brown paper bags, waxed paper, hand-written chutney labels and in the meat counter, individual cuts tell more of their origins by displaying the breed and background of the animal.