Richard Vines' free-roaming herds of cattle graze the Devon moors and Wiltshire Downs, leading a natural unhurried existence on uncultivated pastures.

In creating his identity we've reflected the respect shown to his animals, as they stand proudly in the grassy meadows. The ethos Wild Beef devotes to the animals employs old fashioned farming methods that allow the cattle to move around in natural family herds.  

British tradition and ecological values combine and display Richard's own statement that their only ingredients are the cattle, soil and time.